Introduction
Running a successful start-up can be one heck of a challenge! No one tells you about the hurdles you constantly face and the bouncers you constantly dodge. But there is a silver lining. What if we told you one small act can make a big difference in your struggles? Believe us, giving corporate gifts can be very beneficial for your start-up.
In this blog, we will tell you everything you need to know about corporate gifting!
The Importance of Corporate Gifting
In the hassle of managing your clients and keeping your employees productive, gifting may seem like a futile thing, and you might not want to waste your time on it. But wait, corporate gifts can actually be the solution to many of your problems. Intrigued? Check out these benefits of giving corporate gift hampers to clients and employees:
1. Building Relationships
A gift can do what thousands of words might not be able to do- build bonds! Yes, whether it's your clients, business partners, or employees, giving corporate gifts can strengthen your relationship and build trust between the two of you.
And when you have a loyal team working with you, it surely takes away half of your problems!
2. Enhancing Brand Visibility
Every company has multiple vendors, so how would they specifically remember you? Giving thoughtful corporate gift items is the best way to increase your brand’s visibility. Adding your brand’s logo or brand name to the corporate gift items can subtly make a mark in the minds of your clients and vendors.
This is especially important when clients want to refer to your brand but cannot recollect the name of the company. By giving corporate gift hampers, you can ensure that your clients know you and remember you.
3. Boosting Employee Engagement
A major challenge for any start-up is building a reliable and loyal team. If you too, are struggling with employee retention, luxury corporate gifts can be the solution.
When you give gifts to your employees, appreciating their efforts, it shows them that they are valued in their workplace. This boosts their morale, encourages them to work harder and builds loyalty.
4. Differentiating from Competitors
Small actions like giving unique corporate gifts to your clients are what differentiates you from your competitors. You are not just providing flawless service, but also a thoughtful business relationship which is valuable for your clients.
Corporate gifting sets you apart from your contemporaries and lets you make a mark!
Corporate Gifting Strategies for Startups and Small Businesses
If you are not sure how to select the right corporate gift for your clients or how to present it, we are here to help. Here’s a guide on gift ideas for businesses:
1. Understanding Your Client
First of all, understand your relationship with your client. It is important to know what would be functional for your clients because what’s useful will always be appreciated. You can select from eco-friendly gifts to tech gadgets, according to the client.
2. Choosing the Right Gifts
It is important to choose a gift that is appropriate for the formal relationship that you have with your clients.
3. Setting a Budget
Set a budget according to your pocket and your professional relationship with the client. Do not exceed this budget when selecting corporate gift items.
4. Timing and Presentation
The best time to send a gift is for festivals like Diwali or Christmas. You can also send corporate gifts for clients on special occasions like the company’s anniversary or New Year.
The presentation should be personalised yet formal. Preferably, choose the colours of the hamper according to your logo.
Trends in Corporate Gifting
Check out the current trends in corporate gifting:
1. Personalisation and Customization
Giving customised gifts to your clients and business associates is not just a trend; it is functional. Customising your gift items by adding your brand name or logo can be very beneficial for the business.
2. Sustainable Gifting
Being sustainable is the need of the hour for all of us. You can choose eco-friendly corporate gift hampers from the Zappy Box. It will also make a good impression on your clients.
3. Experience-Based Gifts
Giving experience-based gifts like gym memberships, spa day, massage therapy, or weekend getaways is currently trending. You can give your clients memberships or subscriptions that are useful for their business. You can also give discounts along with corporate gifts.
Examples of Successful Corporate Gifting (Swiggy case study)
The Zappy Box has successfully completed a bulk order for Swiggy, which is a well-known start-up company in India.
Swiggy India required a bulk order of 9400 ‘SWAG’ kits to motivate and encourage its employees. We overcame many challenges to complete this order in record time with just our in-house team.
All the challenges that we faced left us better equipped to handle such situations in future, and we are ready to take on many more challenges now.
Conclusion
We understand the value of gifting for start-ups, and that’s why we make the entire process extremely easy and convenient for our clients. You can easily customise your gift hamper box or pick from our pre-curated hampers. We make the entire process swift and flawless by taking your input at every step.
With Zappy Box, you can get the perfect gift hamper that conveys the right brand image to your clients, vendors, and employees. Check out our wide range of thoughtful diwali gift hampers, employee onboarding gift hampers, and much more. You can also get personalised gifts for your friends and family, including Birthday photo frames, crochet flowers, etc., from the Zappy Box.
FAQs
1. What types of gifts are suitable for corporate gifting?
Gadgets, home decor items, stationery items, and self-care items are suitable for corporate gifting.
2. How can I personalise corporate gifts?
You must definitely include your brand’s name and logo with the corporate gifts. If you want to personalize it for your employees, you can have their names written on the gift items.
3. Can corporate gifting help with employee retention?
Yes, corporate gifting can be very helpful with employee retention, especially for start-ups.
4. Should I consider cultural differences in corporate gifting?
Cultural difference is definitely something that you should consider and respect when deciding on corporate gifts. But this does not mean that you have to buy different gifts for people from different cultures.
